Ag Economics

Rob Hogan pic

Robert J. Hogan, Jr.
Associate Professor
Extension Economist-Management
Personal Website



In 2014, the agricultural sector of the Winter Garden and Southwest Texas (District-10) contributed $1.48 billion dollars to the Texas economy. Of that amount approximately $505 million dollars came from tillage agriculture, $813 million dollars came from livestock production, and $163 million came from ag-related production. This region is approximately 21,602 square miles in size in Southwest Texas and produces commodity crops, forages, many varieties of vegetables and fruit commercially, cattle, sheep, goats, and poultry. In addition, several counties in this area produce exotic game and provide the hunting experience for many Texans who live contained in the urban and suburban areas of the state and others from outside the state. Finally, this area also provides many acre-feet of scenic lakes and rivers for fishermen, river-rafters, and others who enjoy the outdoor regions of this beautiful area. Among some of the other natural resources of this area are natural gas and crude oil which has added additional dollars to the region’s GDP.

Our goal is to assist regional farm and ranch stakeholders to ever refine the operation of their agricultural enterprises so as to maximize the returns of monetary revenue and their overall enjoyment of their enterprise while at the same time trying to minimize their costs of operation. In addition, we strive to steer these stakeholders to the most efficient and best allocated use of the natural resources of the area so that we may be good stewards of the land.

Current Projects — 2015
• Train District – 6, 7, 10, and 12 County Ag Agents in the development of their annual County Increment Reports.
• Update and publish 2016 crop, vegetable, fruit, nut, and livestock production budgets for the Winter Garden area and Southwest Texas.
• Develop a hedonic price model for the wool/hair sheep market i.e. how much lamb price is affected by weight class, wool or hair characteristics, geographical, and seasonal factors.
• Model producer satisfaction with their herbicide-resistant weed control management system.
• Develop foundational budgets for the establishment and development of pecan and peach orchards.
• Develop a series of mini-workshops to educate stakeholders on points of the Pasture, Rangeland, & Forage – Rainfall Index insurance program.



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